Environmental Goal Nutrient Management in Action

Commercial    ◊    Environmental    ◊    Scientific    ◊    Final Word

The resistance by the market to embrace nutrient management with fertilizers containing organic matter was primarily logistical. A production model was needed to incorporate two separate, seemingly competitive, infrastructures for manufacturing. Conventional, NITROGENOUS BLENDING OPERATIONS are not exactly what come to mind when buying fertilizer with natural organic ingredients. Similarly, EGG PRODUCERS are not normally associated as being a supplier to a synthetic packaging company. It had never been done before but that did not stop Brightleaf. NOW THESE DISPARATE SYSTEMS ARE WORKING TOGETHER.

With its national platform Nutrient PLUS embraces all past competing entities. Together, with Brightleaf, they can be credited as the architect of America's most extensive production network in the professional fertilizer market– coast to coast, 12 locations in all. Each committed to solving the clean water objective.

Fertilizers made at these facilities are no longer competitors with two different, organic vs. conventional, manufacturing perspectives. Here, a much wider selection provides the choices needed for anyone desiring to conform to any particular agencies' agenda. The EPA Resource Conservation Challenge publication, Greenscapes*, promotes environmentally beneficial landscape practices and suggests "WHEN SHOPPING FOR FERTILIZER LOOK FOR PRODUCTS CONTAINING NATURAL ORGANIC INGREDIENTS". That is an important hallmark to the Nutrients PLUS philosophy. The Organic Materials Review Institute**, OMRI, lists one key Nutrients PLUS ingredient, Nature Pure, for use by organic growers.

All Nutrients PLUS products meet the guidelines set forth by American Association Plant Food Control Officials***, AAPFCO, and are registered in each state they are sold into. Until Nutrients PLUS, no such one-stop source for every product category existed. This is a breakthrough since the days are gone when the professional applicator could select whatever fertilizer they wanted to get results and keep their cost down. Now, they are paralyzed by the confusion created by the lack of a singular unifying code. Until the Brightleaf model came along.

* For more information on GreenScapes, visit www.epa.gov/GreenScapes

** For more information on OMRI, visit www.omri.org

*** For more information on AAPFCO, visit www.aapfco.org